We develop infomercial B2C websites which we market over the internet. Some of these websites handle more than 15K visitors per day. Why is it 100% export oriented? Because all our customers are outside India. We, as a company are contributing to the nation’s industrial competitiveness by driving export-oriented business strategies. We export our web development competence, our digital marketing expertise and our business process outsourcing capabilities.
Instead of focusing our efforts on things like storefronts, we continue to remain completely technology driven, focused on the digital platform – as we always have been, ever since we started a few decades ago.
We develop infomercial B2C websites which we market over the internet. Our websites that deliver the content and sell digital products to consumers via the internet is very content rich. Some of these websites have garnered lot of success, and handle almost 15000 visitors every day.
In that essence, we are similar to a product development company where the product is the complete website that we have developed. There is always a workload for our entire team because we are not dependent on client’s businesses. We bring our business to direct consumers which makes our business recession proof, even pandemic proof.
That’s where we are so different from a normal software development company. We operate out of one central location for our back-end staff in Kolkata, while we have writers, designers and other staff world-wide. Our organization runs on the simple idea of need. We identify consumer need, we then develop a website to fill it, and reach out to consumers to actively market it.
